Marketing Blog
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Business Marketing & Developement: Should You Have a Mission or Manifesto?
What is your company's mission? Have you ever been asked that and struggled to answer it? You're not alone. Mission statements are often created by copywriters and then watered down by committees. They become business marketing speak and dare I say, boring. That...
5 Minute Business Marketing Brainstorm: Quick Start to Writing Your Business Goals
In order to reach the lofty goals you have for your business marketing, you need to think through the challenges you face while creating a concrete plan - solutions that will clear a larger path to success. Start by asking yourself, “What do I want?” Write down the...
Why I will buy $50 Worth of Popcorn in 2012
This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don't entertain solicitors, when I heard the statement below coming from...
Edit or Die: Content Strategy
Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy - and a key component of...
What Are You Worth? A Lesson in Business Marketing Strategy
The other day, two neighborhood kids came to the door with a a feeble business marketing strategy. They simply offered to rake our leaves for fifty cents each. My husband said to them, "what are you going to buy with fifty cents?" The kids were dumbfounded. They...
Does Font Matter?
I was speaking to my designer yesterday and she was critiquing the website we are about to launch. She was 'horrified' that the webmaster and I had chosen two different font styles, serif and sans serif. "Does it really matter?" I asked. "Yes!" Her voice was a...
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