Have you ever been asked that and struggled to answer it? You’re not alone. Mission statements are often created by copywriters and then watered down by committees. They become business marketing speak and dare I say, boring.
That may explain why the Holstee Manifesto created such a fervor. While a mission statement is a statement of the purpose of a company or organization, a manifesto is a public declaration of principles and intentions. The manifesto has got passion.
When to write a Manifesto Instead of a Mission Statement
The three founders of Holstee wrote a manifesto without writing a business plan. Bold? Yes, but the manifesto served as their mission statement and because of its broader appeal and ability to inspire, it went viral. They wrote it as a way to remind themselves what they wanted from life and how to create a company that breathes that passion into the world everyday. The result was that it helped build their business.
This recent infographic was done in honor of the 108th birthday of the legendary Dr. Seuss and its quotes are fun, timeless and inspirational. It was created by Sylvia Martinez, Vice President – Digital Editorial Director for Mamiverse.com, a site for Latina moms.
What if your company adopted these quotes or this infographic as its manifesto or part of your business marketing? Just as Robert Fulghum’s book (turned poster), “All I Really Need to Know I Learned in Kindergarten,” became the de facto manifesto of every grade school teacher, why not adopt the Seuss infographic as yours?
Or, better yet, create your own – filled with passion, your core values and the direction you plan to take in business and in life.