Marketing Blog
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This is Your Brain on Marketing… and Money
It seems everyone is thinking, talking or marketing focused about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and...
Back to School with Professional PUNCH: How to Write SEO Content
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
Stories: The Currency of Human Contact (as it Relates to Marketing Strategy)
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee How does this relate to marketing strategy? In this world of instant connection, growing...
Communication Breakdown?
Dominic Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+ and the closing of Borders – to describe the end of...
Communication and Marketing Strategy: 3 Step Process
Why Do I Need a Marketing Strategy to Communicate? Are you relying on your task lists and goals to propel your marketing strategy forward? Don't get me wrong, these help, but too often I see businesses that jump on board with the latest marketing channel [Google +]...
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