An approach that works…
Whether you’re embarking on a journey around the world or laying out your shingle in the business world, successful voyages require good maps. To this end, having a blueprint that outlines your company’s marketing efforts is critical to your success.
That’s where we come in. Sure, we can build a website or design a great infographic, but without a plan, these pieces often fall short of expectations.
That’s why we like to begin with a strategic, integrated approach that includes specific marketing objectives within a set time frame.
When it comes to small business marketing, a simple plan is often the most effective. Time and resources are limited. A one page MAP (Marketing | Advocate |Promotion) is often the best marketing plan because it is realistic. You need to compete in the market for customers. Starting small allows you to be effective and build a foundation which can grow with your business.
A robust plan is a more comprehensive marketing plan that takes into consideration the many channels and emerging promotional avenues to build the brand and grow profits.
It starts with a brand messaging guide that enables you to consistently create content that speaks to your target audience.
A messaging guide is a strategic process and the first step in a comprehensive marketing plan. It is an ongoing tool that can be re-visited and re-worked over time and is designed to help your business in 3 key ways:
- Develop clear, concise talking points that will help attract new clients and drive revenue.
- Create a style guide that promotes consistency and alignment in future design and marketing work. This will help improve results, while saving time and budget.
- Have an internal “handbook” to give other strategic partners and/or employees to help them understand and align with your brand
After implementing a message guide, we do a comprehensive audit of your current marketing efforts, identify gaps and opportunities and create a custom marketing plan to move your business forward.
Having a strategic plan that integrates different channels and platforms makes your marketing more efficient. It saves both time and money and puts you in the driver’s seat. Why? Because it allows you the ability to measure your progress and budget for your marketing needs.
Need Help With Your Strategy?
All of Our Services Start With One Thing in Mind: Your Solutions. When people ask, “what do you do?” We can sum it up in 2 words: empower clients. More specifically, we create actionable business strategies and deliver them through marketing, in that order.
Uncharted waters can be scary. That’s why the right marketing plan is key. Our strategic, integrated & comprehensive marketing approach will give you the tools to stay on course.
Be seen. Visual Storytelling is the new face-to-face marketing; we tell your story by delivering high-quality engaging videos.
Increase your chance of hitting the mark with relevant, targeted searches. Get the support you need to effectively advertise online.
Want your voice heard? So do we. Our expert writing team can help you break through the noise and create a lasting message for your brand.