by Professional Punch | Jan 10, 2012 | Blog
This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don’t entertain solicitors, when I heard the statement below...
by Professional Punch | Nov 30, 2011 | Blog
Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...
by Professional Punch | Nov 21, 2011 | Blog
The other day, two neighborhood kids came to the door with a a feeble business marketing strategy. They simply offered to rake our leaves for fifty cents each. My husband said to them, “what are you going to buy with fifty cents?” The kids were...
by Professional Punch | Nov 14, 2011 | Blog, Communication
I was speaking to my designer yesterday and she was critiquing the website we are about to launch. She was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter?” I asked....
by Professional Punch | Nov 7, 2011 | Blog, Communication
It seems everyone is thinking, talking or marketing focused about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and...
by Kathleen | Aug 26, 2011 | Blog, Communication
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
