by Professional Punch | Nov 21, 2011 | Marketing
The other day, two neighborhood kids came to the door with a a feeble business marketing strategy. They simply offered to rake our leaves for fifty cents each. My husband said to them, “what are you going to buy with fifty cents?” The kids were...
by Professional Punch | Nov 14, 2011 | Communication, Marketing
I was speaking to my designer yesterday and she was critiquing the website we are about to launch. She was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter?” I asked....
by Professional Punch | Nov 7, 2011 | Communication, Marketing
It seems everyone is thinking, talking or marketing focused about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and...
by Kathleen | Aug 26, 2011 | Communication, Marketing
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
by Kathleen | Aug 11, 2011 | Communication, Marketing
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee How does this relate to marketing strategy? In this world of instant connection, growing...
by Kathleen | Aug 1, 2011 | Communication, Marketing
Dominic Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+ and the closing of Borders – to describe the end of...
