by Lindsay Bowman | Apr 21, 2026 | Marketing
LinkedIn essentially rebuilt its algorithm from the ground up. The old ranking system has been replaced by a pair of AI models that read your content, your history, and your audience in a fundamentally different way. If your LinkedIn reach has felt inconsistent or...
by Lindsay Bowman | Feb 20, 2026 | Communication, Marketing
You’re staring at the blank LinkedIn post box. Again. The cursor blinks at you, pressuring you to write something profound, but your brain blanks. Sound familiar? If so, you’re not alone. “I don’t know what to write” is one of the most...
by Lindsay Bowman | Jan 26, 2026 | Communication, Marketing
One million reposts in six hours. That’s how fast Taylor Swift’s engagement announcement spread across social media in January 2025. This wasn’t viral luck or celebrity magic. It was the culmination of years of strategic marketing genius, and there’s...
by Lindsay Bowman | Sep 29, 2025 | Communication, Marketing
For many small business owners, LinkedIn can feel like one more thing on your already-full plate. You’ve heard it’s great for networking, visibility, and leads, but between understanding the algorithm, deciding what to post, and the time it takes to show up...
by Lindsay Bowman | Oct 20, 2023 | Marketing
The next evolution in search and in digital marketing is right around the corner. The search engine and search experience have undergone many adaptations since the early search engines of the 1990’s from keyword matching and universal search results to the more recent...
