The Anti Social Media Use of CEOs Revealed

The Anti Social Media Use of CEOs Revealed

If you’ve been keeping up the latest social media use and news, you know that the results from a CEO.com study were released and revealed a shocking fact: top Fortune 500 CEOs have little to no social media presence.  This means no Twitter news feeds, Facebook...
Edit or Die: Content Strategy

Edit or Die: Content Strategy

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...
Does Font Matter?

Does Font Matter?

I was speaking to my designer yesterday and she was critiquing the website we are about to launch.  She was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter?” I asked....