Marketing Blog
Keeping you informed with insightful information…
Edit or Die: Content Strategy
Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy - and a key...
What Are You Worth? A Lesson in Business Marketing Strategy
The other day, two neighborhood kids came to the door with a a feeble business marketing strategy. They simply offered to rake our leaves for fifty cents each. My husband said to them, "what are you going to buy with fifty cents?" The kids were dumbfounded. They...
Does Font Matter?
I was speaking to my designer yesterday and she was critiquing the website we are about to launch. She was 'horrified' that the webmaster and I had chosen two different font styles, serif and sans serif. "Does it really matter?" I asked. "Yes!" Her voice was a...
This is Your Brain on Marketing… and Money
It seems everyone is thinking, talking or marketing focused about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and...
Back to School with Professional PUNCH: How to Write SEO Content
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
Stories: The Currency of Human Contact (as it Relates to Marketing Strategy)
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee How does this relate to marketing strategy? In this world of instant connection, growing...
Discover What We Can Do For You
From words to websites to design and optimization - it all starts with finding the right strategy for you. We listen to you, identify what resources you have, provide you with tactical implementation and support - all with one goal in mind; to help you increase your bottom line.
Our Services
All of Our Services Start With One Thing in Mind: Your Solutions. When people ask, “what do you do?” We can sum it up in 2 words: empower clients. More specifically, we create actionable business strategies and deliver them through marketing, in that order.
Strategic marketing plans
Uncharted waters can be scary. That’s why the right marketing plan is key. Our strategic, integrated & comprehensive marketing approach will give you the tools to stay on course.
Video
Be seen. Visual Storytelling is the new face-to-face marketing; we tell your story by delivering high-quality engaging videos.
Brand & Graphic Design
Go beyond the logo - We help you clearly convey your company’s personality to raise your brand’s value and resonate with your audience.
SEO & Google Adwords
Increase your chance of hitting the mark with relevant, targeted searches. Get the support you need to effectively advertise online.
Content Marketing & Copywriting
Want your voice heard? So do we. Our expert writing team can help you break through the noise and create a lasting message for your brand.
Web Design and Development
Web trends move faster today than ever before. Your website has to look good AND work to engage your audience- We’ll give you beauty, power and function.