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Why I will buy $50 Worth of Popcorn in 2012

Why I will buy $50 Worth of Popcorn in 2012

This Fall was a busy season at my house.  Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don't entertain solicitors, when I heard the statement below coming from...

Edit or Die: Content Strategy

Edit or Die: Content Strategy

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy - and a key component of...

What Are You Worth? A Lesson in Business Marketing Strategy

What Are You Worth? A Lesson in Business Marketing Strategy

The other day, two neighborhood kids came to the door with a a feeble business marketing strategy. They simply offered to rake our leaves for fifty cents each.  My husband said to them, "what are you going to buy with fifty cents?"  The kids were dumbfounded.  They...

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