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Retargeting vs Remarketing: How to Choose Your Strategy
In digital marketing, it’s no secret that being able to reach your target audience is key, especially when they've shown prior interest in your brand. In discussions about this topic, there are two strategies that come up most frequently: retargeting and remarketing....
How To Use SEO: A Comprehensive Guide to SEO in Marketing
SEO is a cornerstone of online marketing, enabling your website to rank higher in search engine results, thereby increasing visibility and attracting more organic traffic. This guide will provide a comprehensive overview of SEO, offering you a clear pathway to understanding and utilizing it in your business ventures.
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How To Increase Social Media Engagement Rate [Free Download]
Want to start the New Year off fresh and improve your social media engagement strategy? Keep reading for some lesser-known tips and tricks and a free downloadable to help you stay relevant and keep your customers engaged on social media. We want more followers!...
The Future of SEO: Preparing for Search Generative Experience
The next evolution in search and in digital marketing is right around the corner. The search engine and search experience have undergone many adaptations since the early search engines of the 1990’s from keyword matching and universal search results to the more recent...
Google Ads Optimization: Step-by-Step
Google Ads optimization is an indispensable tool for increasing brand visibility and driving sales from your targeted audience. Utilizing Google Ads in a way that makes sense for you and your company can bring you closer to your sales goals and give you a better idea of improvements that need to be made along the way. Having a step-by-step breakdown of how to properly set up and engage with your Google Ads account streamlines the process making it less intimidating and more efficient.
5 Ways to Engage Customers in Real Time
Customers want more than basic information about a company’s products and services. They also need to feel inspired by the business, which in turn can cause them to spend their money there. One effective way to do this is by learning how to engage customers in real time.
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