by Professional Punch | Jul 17, 2012 | Communication, Marketing
Masters of Observation The Secret Service, FBI and police all have one thing in common. They are all experts at reading others. While it is certainly useful for catching criminals, successful sales professionals also use these same stealthy communication techniques to...
by Professional Punch | Mar 7, 2012 | Marketing
Facebook just announced some big changes for your business pages. Here are the five most important things you need to know to help you manage social media. It’s a bit too early for best practices, but I’ve also included four links with great information that...
by Professional Punch | Mar 5, 2012 | Marketing
What is your company’s mission? Have you ever been asked that and struggled to answer it? You’re not alone. Mission statements are often created by copywriters and then watered down by committees. They become business marketing speak and dare I say,...
by Professional Punch | Jan 20, 2012 | Marketing
In order to reach the lofty goals you have for your business marketing, you need to think through the challenges you face while creating a concrete plan – solutions that will clear a larger path to success. Start by asking yourself, “What do I want?” Write down...
by Professional Punch | Jan 10, 2012 | Marketing
This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don’t entertain solicitors, when I heard the statement below...
