Stableford Capital

Brand Design and Messaging Guide

This Branding and Messaging Guide was developed to provide clear, concise talking points that will help attract new clients and drive revenue. The style guide promotes consistency and alignment in design and marketing work. This will help improve results, while saving time and budget.

Website Design and Development

Mobile friendly website was built through the close collaboration of Stableford leadership. The goal was to provide a client focused site that was clear in its messaging and had a design aesthetic that was unique to the financial services industry.

PowerPoint Design

PowerPoint presentations are an important part of this client’s communication. Pulling the brand aesthetic through to every client touch-point was important to create the brand presence needed to convey stability.

The Client

Stableford Capital is a unique financial investment firm that brings institutional experience to the private investor while providing comprehensive financial counseling, tax planning, and asset management within one firm.

The Challenge

Stableford needed to convey the right message to attract new clients while reinforcing the benefits and value that existing clients receive. 

The Solution

Professional Punch started with a brand and messaging workshop and then translated that to a comprehensive guide and delivered a website and full marketing collateral suite that the leadership is proud of and clients raved about.

Results

A unique investment company deserves a stand-out website and branding that conveys how they are different. Professional Punch was up to the challenge, providing smart strategy, expert development and ongoing marketing support to give Stableford Capital a brand presence that reflected the company’s client-centric culture.

The ongoing blogging, optimization of the website and social media posting has helped them realize an increase of traffic and engagement on their website including a 28.53% in Pageviews and 45.74% in New Users in Q3 2018 vs. 2017.

 

“Entrepreneurs often hear that the majority of startups are doomed to fail before they are even conceived. Hiring Kathleen and the entire Professional Punch team  months before we launched was one of the smartest decisions I’ve made. I am thankful for their patience and relentless attention to detail.”

Andrew Brinkman, President & CEO at Stableford Capital

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Increase in Page Views

  • Average Market Blast Open Rate 64% 64%

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New Site Users

Treating Your Ideas With Care

 

Need help with Marketing Strategy?

 

 

 

 

Our Services

All of Our Services Start With One Thing in Mind: Your Solutions. When people ask, “what do you do?” We can sum it up in 2 words: empower clients. More specifically, we create actionable business strategies and deliver them through marketing, in that order.

 

Strategic marketing plans

Uncharted waters can be scary.  That’s why the right marketing plan is key.  Our strategic, integrated & comprehensive marketing approach will give you the tools to stay on course.

Video

Be seen. Visual Storytelling is the new face-to-face marketing; we tell your story by delivering high-quality engaging videos.

Brand & Graphic Design

Go beyond the logo - We help you clearly convey your company’s personality to raise your brand’s value and resonate with your audience.

SEO & Google Adwords

Increase your chance of hitting the mark with relevant, targeted searches. Get the support you need to effectively advertise online.

Content Marketing & Copywriting

Want your voice heard? So do we. Our expert writing team can help you break through the noise and create a lasting message for your brand.

Web Design and Development

Web trends move faster today than ever before. Your website has to look good AND work to engage your audience- We’ll give you beauty, power and function.

Discover What We Can Do For You

 

From words to websites to design and optimization - it all starts with finding the right strategy for you. We listen to you, identify what resources you have, provide you with tactical implementation and support - all with one goal in mind; to help you increase your bottom line.

 

Give Your Business a Professional PUNCH!

211 N. Union Street
Suite #100
Alexandria VA, 22314
info@professionalpunch.com
480.235.8586