Brand Design and Messaging Guide
This Branding and Messaging Guide was developed to provide clear, concise talking points that will help attract new clients and drive revenue. The style guide promotes consistency and alignment in design and marketing work. This will help improve results, while saving time and budget.
Website Design and Development
Mobile friendly website was built through the close collaboration of Stableford leadership. The goal was to provide a client focused site that was clear in its messaging and had a design aesthetic that was unique to the financial services industry.
PowerPoint presentations are an important part of this client’s communication. Pulling the brand aesthetic through to every client touch-point was important to create the brand presence needed to convey stability.
Stableford Capital is a unique financial investment firm that brings institutional experience to the private investor while providing comprehensive financial counseling, tax planning, and asset management within one firm.
Stableford needed to convey the right message to attract new clients while reinforcing the benefits and value that existing clients receive.
Professional Punch started with a brand and messaging workshop and then translated that to a comprehensive guide and delivered a website and full marketing collateral suite that the leadership is proud of and clients raved about.
A unique investment company deserves a stand-out website and branding that conveys how they are different. Professional Punch was up to the challenge, providing smart strategy, expert development and ongoing marketing support to give Stableford Capital a brand presence that reflected the company’s client-centric culture.
The ongoing blogging, optimization of the website and social media posting has helped them realize an increase of traffic and engagement on their website including a 28.53% in Pageviews and 45.74% in New Users in Q3 2018 vs. 2017.
“Entrepreneurs often hear that the majority of startups are doomed to fail before they are even conceived. Hiring Kathleen and the entire Professional Punch team months before we launched was one of the smartest decisions I’ve made. I am thankful for their patience and relentless attention to detail.”
Andrew Brinkman, President & CEO at Stableford Capital
Increase in Page Views
- Average Market Blast Open Rate 64% 64%
New Site Users
Treating Your Ideas With Care
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