LCI
The Client
LCI is a bankruptcy management solution provider whose database and automation software, expert services, and research help clients eliminate expensive processes in the bankruptcy lifecycle.
The Challenge
LCI asked Professional Punch to develop a strategy and tactics to improve their marketing campaign to increase report orders (one of their product lines) while creating a cohesive brand look and messaging to build their brand presence.
The Solution
We created a graphic brand guide and marketing plan for internal and external marketing teams to follow, updated the different outdated versions of their logo, and developed several marketing pieces for them (a professional report template, rack card, tradeshow sign, postcard and brochure).
Results
Professional Punch created much needed consistency for the LCI brand and at the client’s request, leveraging their existing design and messaging. The development of a brand standard delivered with a comprehensive brand book got the client on track.
Needing to increase exposure to a very specific niche market that they had limited success reaching through email, Professional Punch devised a plan to increase lead generation through a targeted mail campaign. Additionally we created a long term strategic marketing campaign that increased consistency resulting in more report orders.
The company’s consistency and targeted marketing efforts raised their profile and increased orders and contributed to the company’s growth. The company subsequently attracted a buyer and were acquired by Verisk, a 2.1 Billion dollar publicly traded company.
%
Increase in orders
- Increased Visibility
Revenue in Billions of the Company that Acquired LCI
Discover What We Can Do For You
From words to websites to design and optimization - it all starts with finding the right strategy for you. We listen to you, identify what resources you have, provide you with tactical implementation and support - all with one goal in mind; to help you increase your bottom line.
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Our Services
All of Our Services Start With One Thing in Mind: Your Solutions. When people ask, “what do you do?” We can sum it up in 2 words: empower clients. More specifically, we create actionable business strategies and deliver them through marketing, in that order.
Strategic marketing plans
Uncharted waters can be scary. That’s why the right marketing plan is key. Our strategic, integrated & comprehensive marketing approach will give you the tools to stay on course.
Video
Be seen. Visual Storytelling is the new face-to-face marketing; we tell your story by delivering high-quality engaging videos.
Brand & Graphic Design
Go beyond the logo - We help you clearly convey your company’s personality to raise your brand’s value and resonate with your audience.
SEO & Google Adwords
Increase your chance of hitting the mark with relevant, targeted searches. Get the support you need to effectively advertise online.
Content Marketing & Copywriting
Want your voice heard? So do we. Our expert writing team can help you break through the noise and create a lasting message for your brand.
Web Design and Development
Web trends move faster today than ever before. Your website has to look good AND work to engage your audience- We’ll give you beauty, power and function.
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