PURPOSE STATEMENT
Determine the key influencers that you believe affect your clients decision making process when choosing to work with you (based on your beliefs and the feedback they may have already shared). Identify the differentiators that will help us clearly define the story and how to brand your business. The end goal is to find a way to communicate effectively with clients and serve their interests in the best possible way. In order to move forward, we want to get a sense of how you are perceived today, what your thoughts/feelings are in regards to working with clients, and what you believe you need to communicate to the marketplace in order to enhance the perception of your company as the best choice. Your impressions are vital as we formulate a strategic communication plan.
