Frequently Asked Questions
STRATEGY & CLARITY
Where do I even start with marketing?
We start by understanding your business, audience, and goals. From there, we build a custom marketing blueprint—your roadmap to growth—designed to increase visibility, credibility, and leads through smart, focused strategy.
Can you help us figure out what’s working and what’s not?
Yes. We offer full marketing audits to evaluate your brand, website, messaging, SEO, and campaigns. We’ll tell you what’s performing, what’s not, and where to focus your energy for maximum impact.
We’ve tried a bunch of things but haven’t seen results—what’s different about your approach?
We don’t just “do marketing”—we guide you with strategy first, followed by focused execution. Everything we recommend ties directly to your goals, backed by data, creativity, and ongoing performance insights.
Do you do strategy or just execution?
Both. We act as your strategic partner—often in a Fractional CMO role—and can also roll up our sleeves to execute across platforms like LinkedIn, SEO, paid ads, and content marketing.
Can you help us create a plan we can actually follow?
Yes, our marketing blueprints are designed to be clear, actionable, and flexible. We tailor everything to your team’s capacity and business goals—no fluff, just a plan you can actually use.
COST & COMMITMENT
How much does this cost—and what exactly is included?
We tailor every engagement, so pricing varies. We offer project-based packages (like LinkedIn strategy sessions or profile makeovers) as well as long-term marketing retainers. After a discovery call, we’ll create a clear, transparent proposal with deliverables and timelines.
Are there different package options or is everything custom?
Most of our solutions are customized, but we do offer structured options for specific needs—like LinkedIn Profile Starter Packages, Business Development Masterclasses, and Thought Leadership Programs.
How long do we need to commit to see results?
It depends on your goals. Some clients see quick wins in the first few weeks, while others (especially SEO or brand visibility) require a longer-term approach. We’ll give you realistic timelines based on your strategy.
Is this a done-for-you service, or do we need to be involved a lot?
We offer both. Some clients want us to handle everything, others want to collaborate. We meet you where you are—done-for-you, done-with-you, or strategic advisory. You decide how hands-on you want to be.
ROI & RESULTS
How do you measure success?
We define success by the metrics that matter to you—whether that’s lead quality, conversion rates, increased traffic, or booked calls. You’ll get regular reporting and insights so you know what’s working and where we’re going next.
How soon will we see results?
Short-term wins like improved visibility or engagement can happen quickly. Long-term growth strategies like SEO, thought leadership, and lead nurturing usually take more time. We set clear benchmarks and timelines from the start.
Can you help us generate more leads or convert the ones we have?
Yes. We specialize in lead generation and conversion optimization. From website audits and sales funnel strategy to PPC campaigns and LinkedIn outreach, we help you attract, engage, and convert more of the right people.
Will this help increase visibility and get us in front of the right people?
That’s the goal. We use targeted content, SEO, paid ads, video, and LinkedIn strategies to position you in front of decision-makers, clients, and communities who need your expertise.
CAPABILITIES & SCOPE
Do you manage everything or just certain platforms?
We provide full-service marketing support. Whether you need strategy, content, creative, execution, or coaching—we’ve got you covered. Platforms we work with include websites, LinkedIn, YouTube, Facebook, Google Ads, and more.
Can you help with our website / LinkedIn / YouTube / paid ads?
Absolutely. We offer website design and optimization, LinkedIn profile and content strategy, video production and channel management, and PPC campaign setup and management across Google, LinkedIn, and Facebook.
Do you offer video or content creation, or do we need to provide that?
We offer full content creation—from writing and editing to video production, graphic design, and brand storytelling. You bring your voice, we help shape and amplify it across channels.
We already have a logo and brand—do you work with what we have or start over?
We can build from what you have or evolve it if needed. Whether you’re starting from scratch or refining a mature brand, we ensure everything aligns with your goals and connects with your audience.
DIFFERENTIATORS
What makes you different from other marketing agencies?
We’re not an agency that disappears after kickoff. We’re your collaborative partner—candid, creative, and genuinely invested in your growth. We combine the art and science of marketing with a focus on education, long-term growth, and fun along the way.
We’ve been burned before—how do we know this will work?
We hear that a lot. That’s why we prioritize transparency, realistic goal-setting, and ongoing communication. You’ll always know what we’re doing, why it matters, and how it’s performing. Plus, we’ve got the track record and testimonials to back it up.
What kind of businesses do you usually work with?
We work primarily with service-based businesses—consultants, advisors, educators, creative professionals, and small to mid-sized organizations who want thoughtful marketing that delivers real results.
How involved will we be in the process?
You get to choose. We’ll guide and support you either way—but we always value your voice and insights. Some clients are fully hands-on, others just want updates and results. We’re flexible to fit your flow.
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