Business Developement: Should You Have a Mission or Manifesto?

Posted on 05. Jan, 2018 by in Blog

What is your company’s mission?  Have you ever been asked that and struggled to answer it?  You’re not alone.  Mission statements are often created by copywriters and then watered down by committees. They become business speak and dare I say, boring. That may explain why the Holstee Manifesto created such a fervor.  While a mission […]

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Edit or Die: Content Strategy

Posted on 30. Apr, 2015 by in Blog

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lost me after two lengthy paragraphs. The best marketing starts with the best content strategy- and a key component of any strategy should be

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