by Professional Punch | Mar 5, 2012 | Blog
What is your company’s mission? Have you ever been asked that and struggled to answer it? You’re not alone. Mission statements are often created by copywriters and then watered down by committees. They become business marketing speak and dare I say,...
by Professional Punch | Jan 10, 2012 | Blog
This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don’t entertain solicitors, when I heard the statement below...
by Professional Punch | Nov 30, 2011 | Blog
Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...