Why I will buy $50 Worth of Popcorn in 2012

Why I will buy $50 Worth of Popcorn in 2012

This Fall was a busy season at my house.  Late October, another knock at the door, brought another lesson in customer service (read about the first one here: What Are you Worth?). While I usually don’t entertain solicitors, when I heard the statement below...
Edit or Die: Content Strategy

Edit or Die: Content Strategy

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...