Edit or Die: Content Strategy

Edit or Die: Content Strategy

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...
Does Font Matter?

Does Font Matter?

I was speaking to my designer yesterday and she was critiquing the website we are about to launch.  She was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter?” I asked....