by Professional Punch | Nov 30, 2011 | Blog
Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lose me after two lengthy paragraphs. The best marketing starts with the best content strategy – and a key...
by Professional Punch | Nov 14, 2011 | Blog, Communication
I was speaking to my designer yesterday and she was critiquing the website we are about to launch. She was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter?” I asked....
by Kathleen | Aug 26, 2011 | Blog, Communication
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
by Kathleen | Aug 11, 2011 | Blog, Communication
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee How does this relate to marketing strategy? In this world of instant connection, growing...