Stories & Human Contact as they Relate to Marketing Strategy

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee

How does this relate to marketing strategy?

In this world of instant connection, growing circles, friends and fans – all communicated through posts and tweets, companies want to capitalize on the currency of human connection. What they have forgotten is that those tweets and posts need to tell a compelling story about them (aka their brand) in order for there to be any marketing strategy value.

Is your brand message clear, powerful and concise?

If the answer is no (or I don’t know!), then you need to get back to the heart of the story. Start by asking yourself what matters to your clients/customers.

Then refocus your story (and marketing strategy) to include them. Only then will the story you tell have meaning… and your ‘tell’ will become your ‘sell’!

11 Comments

中信房屋 on August 12, 2011 at 5:24 am

hooray, your writings on theater and writing much missed!

Kathleen on August 12, 2011 at 7:24 am

I have saved this quote by Robert McKee for a long time and I am very excited to finally be able to use it. I wonder if others out there feel that communication, (real, meaningful communication) is a lost art?

SEM Jason on August 12, 2011 at 2:15 pm

I really like your website, keep up the good work.

Lenard Selitto on August 13, 2011 at 7:12 am

Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

clipless pedals on August 14, 2011 at 4:19 am

I don’t think I ever commented on here before but I want to let you know that for some reason you page loads slowly. At least that is what I experienced yesterday and today. Just FYI, Jenni

scholarships for high school seniors on August 14, 2011 at 5:41 am

This is a topic close to my heart, cheers! Where are your contact details though?

Franklin Kansas on August 15, 2011 at 6:12 am

Well I’ve got to say I’m a big fan of your blog.

Kathleen on August 15, 2011 at 7:25 am

Thank you! Scroll down to the footer at the bottom right hand side of the page and you’ll see contact information – email kathleen@professionalpunch.com.

Kathleen on August 15, 2011 at 7:26 am

Thanks Jenni. I’ll have my webmaster take a look…hope it was worth the wait!

Kathleen on August 15, 2011 at 7:36 am

Thank you Lenard, I hope to blog at least once a week!

Kathleen on August 27, 2011 at 7:33 pm

Thank you!