What Are You Worth?

Posted on 21. Nov, 2011 by in Blog

The other day, two neighborhood kids came to the door and offered to rake our leaves for fifty cents each.  My husband said to them, “what are you going to buy with fifty cents?”  The kids were dumbfounded.  They couldn’t think of an answer (and probably thought he was crazy!). The silence lasted a minute…a […]

Continue Reading →

Does Font Matter?

Posted on 14. Nov, 2011 by in Blog, Communication

I was speaking to my designer yesterday and she was critiquing the website we are about to launch and she was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif. “Does it really matter,” I asked.

Continue Reading →

This is Your Brain on Marketing…and money

Posted on 07. Nov, 2011 by in Blog, Communication

It seems everyone is thinking or talking about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and former client sent me

Continue Reading →

Back to School with Professional PUNCH

Posted on 26. Aug, 2011 by in Blog, Communication

content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill your purpose and often hide your point. Good content writing is all […]

Continue Reading →

Stories: The Currency of Human Contact

Posted on 11. Aug, 2011 by in Blog, Communication

  Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee    How does this relate to marketing? In this world of instant connection, growing circles, friends and fans – all communicated through posts and tweets, companies want to capitalize […]

Continue Reading →

Communication Breakdown?

Posted on 01. Aug, 2011 by in Blog, Communication

Dominic  Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+  and the closing of Borders – to describe the end of communication as we know it. One major conclusion he draws […]

Continue Reading →

Communication Strategy: 3 Step Process

Posted on 26. Jul, 2011 by in Blog, Communication

Why Do I Need a Strategy to Communicate? Are you relying on your task lists and goals to propel your marketing forward?  Don’t get me wrong, these help, but too often I see businesses that jump on board with the latest marketing channel [Google +] but they don’t use it effectively. There are many reasons:

Continue Reading →