Is TikTok Marketing the Right Choice for You?

Is TikTok Marketing the Right Choice for You?

Should You Be Advertising on TikTok (Even If You’re Not Targeting Gen Z)? TikTok marketing seems to be all the rage lately with big brands like Calvin Klein and Guess leveraging the platform. However, due to the large volume of younger users, many brands are...
How Do You Measure SEO?

How Do You Measure SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website to increase the quantity and quality of traffic via organic search. Tracking these metrics is the best way to measure progress and improve website performance. This creates more clients, hits,...