Hummingbird: Everything a Marketing Pro Needs to Know About the Newest Google Update

Posted on 14. Jan, 2014 by in Blog

With the wide array of intelligent changes that Panda and Penguin have brought to the table, it was merely a matter of time before Google’s developers found a way to “smarten” search engines.  Enter Hummingbird!   The latest Google update allows search engines to assess the context of a query (as opposed to seeing the words […]

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Is Google Becoming More of Personal Assistant than a Search Engine?

Posted on 15. Oct, 2013 by in Blog

What has been known as a search engine is now spinning its wheels and morphing into something that may very well turn into a personal assistant: Google Now.  Giving access – via voice control – to ask Google specific, personal information, it will retrieve it for us from across various services we use: Gmail, Google […]

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The Anti-Social Media Practices of CEOs Revealed

Posted on 04. Oct, 2013 by in Blog, Communication

If you’ve been keeping up the latest social media news, you will know that the results from a CEO.com study were released and revealed a shocking fact: top Fortune 500 CEOs have little to no social media presence.  This means no Twitter news feeds, Facebook pages or Google+ circles. The one exception:

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WordPress Community Grows: WordPress Training at WordCamp Phoenix 2013

Posted on 12. Nov, 2012 by in Blog, Uncategorized

WordPress Training at WordCamp WordPress, the free online website software that has put web publishing power in the hands of anyone with a keyboard and Internet access, has become a growing phenomenon and its annual WordPress training conference, WordCamp, will be in Chandler Arizona January 18-20, 2013. Last year, the event attracted more than 600 […]

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Secret Service Techniques for Business: What your non-verbal communication is REALLY saying

Posted on 17. Jul, 2012 by in Blog, Communication

Masters of Observation The Secret Service, FBI and police all have one thing in common. They are all experts at reading others. While it is certainly useful for catching criminals, successful sales professionals also use these same techniques to help them get ahead. Non Verbal Communication- Are you Listening? Body language unconsciously communicates hidden feelings […]

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The 5 Most Important Things You Need to Know about Facebook Timeline for Business

Posted on 07. Mar, 2012 by in Blog

Facebook just announced some big changes for your business pages. Here are the five most important things you need to know.

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Business Developement: Should You Have a Mission or Manifesto?

Posted on 05. Mar, 2012 by in Blog

What is your company’s mission?  Have you ever been asked that and struggled to answer it?  You’re not alone.  Mission statements are often created by copywriters and then watered down by committees. They become business speak and dare I say, boring. That may explain why the Holstee Manifesto created such a fervor.  While a mission […]

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5 Minute Business Brainstorm: Quick Start to Writing Your Business Goals

Posted on 20. Jan, 2012 by in Blog

In order to reach the lofty goals you have for your business, you need to think through the challenges you face while creating a concrete plan – solutions that will clear a larger path to success. Start by asking yourself, “What do I want?”  Write down the first idea that comes to mind and make […]

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Why I will buy $50 Worth of Popcorn in 2012

Posted on 10. Jan, 2012 by in Blog

This Fall was a busy season at my house.  Late October, another knock at the door, brought another lesson (read about the first one here: What Are you Worth?). While I usually don’t entertain solicitors, when I heard the statement below coming from a boy dressed up in uniform and pulling a red flyer wagon […]

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Edit or Die: Content Strategy

Posted on 30. Nov, 2011 by in Blog

Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lost me after two lengthy paragraphs. The best marketing starts with the best content strategy- and a key component of any strategy should be

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