by Kathleen | Jan 15, 2021 | Blog, Strategy and Consulting
Are you getting into the social media game? There’s a huge opportunity to amplify your brand and business connections with just the click of a button. Here’s where to start, and why you should repost your company’s content for the benefit of both you and your company....
by Kathleen | Aug 26, 2011 | Blog, Communication
SEO content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill...
by Kathleen | Aug 11, 2011 | Blog, Communication
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee How does this relate to marketing strategy? In this world of instant connection, growing...
by Kathleen | Aug 1, 2011 | Blog, Communication
Dominic Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+ and the closing of Borders – to describe the end of...
by Kathleen | Jul 26, 2011 | Blog, Communication
Why Do I Need a Marketing Strategy to Communicate? Are you relying on your task lists and goals to propel your marketing strategy forward? Don’t get me wrong, these help, but too often I see businesses that jump on board with the latest marketing channel...