This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson (read about the first one here: What Are you Worth?).
While I usually don’t entertain solicitors, when I heard the statement below coming from a boy dressed up in uniform and pulling a red flyer wagon overflowing with boxes, I became the very picture of hospitality.
“Excuse Me Ma’am, Will You Buy My Popcorn?”
Remembering how much I disliked such tasks as a Brownie and then a Girl Scout, I took pity and bought a big box. I was rewarded with a sigh of relief, a shy smile and 24 packages of microwave popcorn (that I didn’t really need or want).
Or so I thought.
Cub Scout Customer Service
Six weeks later, I came home to find a note taped to my door with a candy cane on it. As it was getting close to the holidays, I thought it was from a neighbor. Instead, it was from Andrew, the Cub Scout, thanking me for my order. The note moved me so much (okay, full disclosure, I even became a little teary eyed), that I shared the story with several people and I kept it by my kitchen door. Smiling every time I saw the note I thought, the Cub Scouts (or maybe his parents) are teaching him a customer service golden rule: follow through.
After several weeks of looking at Andrew’s note on my shelf, I realized that this wasn’t just good customer service because of his follow up. You see, when working with clients on business development, I advise them that the marketing we create should start with good content. Andrew’s note was a perfect example.
How to Write a Well Written Thank You Note
The business communication building blocks that Andrew used are below and they can help you write a good thank you note, but more importantly, they are the core of any good communication strategy:
- Engage (tell a story)
- Enrich (provide useful information)
- Enlist (create brand advocates who bring new business)
Andrew certainly got it right. He sincerely thanked me and detailed his success, allowing me to be a part of it by telling me what my purchase helped him do. In turn, I had enough information to share a good story with several neighbors, who will now likely support the Cub Scouts next fundraiser.
This time the lesson was mine. Well really, it was the validation of one I teach my clients; business development (selling $50 worth of popcorn) can sometimes be as simple as a well written thank you note.